Aging-specific data/graphs/table to support your message
Aging-related photos and images to strengthen your communications
Narratives that can help illustrate your research
Tools and techniques for creating and adapting your message
Tools and techniques on disseminating your message via the media
Quotations to help strengthen your communications
A collection of tools & techniques available on this site
your communications work and resources here.
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  Health Agenda Blog logo is available to help you strengthen the communications skills needed to further your policy and research objectives. There are numerous resources available on the site, including some that may be particularly relevant and important to you now. These include:

Materials from the 2015 Health and Aging Policy Fellows Communications Workshop



  • Ailes, Roger. You Are the Message: Getting What You Want by Being Who You Are. New York: Doubleday, 1988.
  • Denning, Stephen. The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations. Boston: Butterworth-Heinemann, 2001.
  • Heath, Chip and Dan. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007.
  • Luntz, Frank. Words That Work. New York: Hyperion, 2007.
  • Palmer, Stephanie. Good in a Room. New York: Doubleday, 2008.
  • Shell, G. Richard and Mario Moussa. The Art of Woo. New York: Portfolio, 2007.



  • Lakoff, George. Don’t Think of an Elephant! Know Your Values and Frame the Debate. White River Junction, VT: Chelsea Green Publishing, 2004.
  • Ryan, Charlotte. Prime Time Activism. Boston: South End Press, 1991.


Messaging and the Media

Policy Communications Tools


Other Topics

  • Planning an Outreach Campaign: See Spitfire Strategies’ The Just Enough Planning Guide. Available at

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