Aging-specific data/graphs/table to support your message
Aging-related photos and images to strengthen your communications
Narratives that can help illustrate your research
Tools and techniques for creating and adapting your message
Tools and techniques on disseminating your message via the media
Quotations to help strengthen your communications
A collection of tools & techniques available on this site
your communications work and resources here.
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Human beings tell stories. It is how we learn and how we teach, how we preserve and transmit culture. It is how we understand ourselves and others. The instinct to tell stories and seek them out remains and essential part of being human.
- from Deep Focus: The Future of Independent Media by Andrew Blau

Many researchers struggle with the task of conveying large amounts of important data to a lay audience. Organizations, too, must find ways to convey the important and meaningful work that they do. One creative way of doing this is through storytelling.

Storytelling, using real stories about people or situations, provides a reader- or audience-friendly way to communicate complex ideas effectively. For example, a story about how Mrs. Thomas’ life changed as a result of your breakthrough treatment may have just as great an impact on your audience, particularly a lay audience, as a welter of jargon and statistics.

While credible data is critical to any persuasive, scientific presentation, this section reminds us that there are other kinds of “evidence” to support our work.

Use this section to:

Find stories that can help bring life to your research or organization’s work.

Learn how to effectively identify and use stories to enhance your communications.

Share with other Hartford grantees the stories you’ve heard or used in your communications work.


One of the elements of a good story is that it be about real people with real details.

Think about your patients or clients. Many times, the subjects of your real life stories may be willing to speak about your research and provide testimonials that add interest for your audience.


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